You manage projects aimed to create change – new systems, new processes, new behaviour – and your business sponsor wants 'change management' built into your project plan.

Set yourself up to create and carry out a great change management plan, whether you have a dedicated change resource on your project or not.

Based on Jennifer Campbell's Amazon #1 best-selling book - Talking Change: Must-Have Conversations for Successful Leaders, take this course if you want to:

  • Avoid being one of the 70% of change failures

  • Confidently engage in the right conversations to plan and manage change projects

  • Consider all the angles when developing your comprehensive change management plans

Build these skills in your team and organization to create a competitive advantage in realizing the benefits of change faster and more successfully than your competitors. 

Bring this program to your organization or pre-register your interest to attend a future public program.

I created this course based on a request from a Project Director. Her seasoned project managers (PMs) were great at their jobs, but they were constantly told by their business sponsors that they needed ‘change management’ on their projects or that the business would handle change management themselves. She felt her PMs knew a bit about change but lacked the confidence to be ‘in charge of change’ on their projects – and change management experts were not readily available to support their projects. 

This was the perfect application of the tools in my book – a series of conversations to help them plan and manage change on their projects. The feedback was great! And now I’m bringing the program to you – either online or in-house as a live course. 


Participating in Leading Change for Project Managers will give you the tools, support, and confidence you need to lead during times of change.


Change is here to stay. No longer is it a one-time event with a beginning and an end. Constant change is the new normal. In this course we teach and coach you to embrace change to lead better. 

Program Outline

The Leading Change for Project Managers program includes three modules, the Resource Library, a copy of my book and access to group coaching calls. 

Module 1 - The People Side of Change 

  • Change definitions
  • The dynamics of change
  • The ABC Transition Roadmap™
  • Recognizing and addressing resistance to change

Module 2 - Planning and Managing Change  

  • Key conversations to plan and manage change
  • Best practices to implement change successfully
  • The Change Management Planning Toolkit   

Module 3 - Conversations to Enable Change   

  • Why conversations are needed
  • Who needs to be involved in conversations
  • Key engagement conversations to enable buy-in and commitment to change

Resource Library

You will have access to a multitude of practical tools and templates that you can download and use right away, including: 

  • Digital copy of Talking Change: Must-Have Conversations for Successful Leaders
  • A comprehensive workbook
  • The Project Manager’s Change Planning Toolkit
  • A sample change management plan
  • A communication plan template
  • Change champion role description and steps to create a champion network
  • A ready-made change presentation to use with business leaders to demonstrate how change management tactics will be integrated into your project  
  • And more…

The Group Coaching Calls (this is an add-on you don’t want to skip)

This is where the learning lands. For three consecutive weeks you’ll have access to me to get your questions answered in real-time. During these three one-hour calls I’ll highlight key points from the content and coach you on how to make change happen. Groups sizes are limited for maximum personal attention. 

Participants will receive a copy of Talking Change: Must-Have Conversations for Successful Leaders, a comprehensive workbook, and a personalized Myers-Briggs® Impact Report.

By the end of the course, participants will:

  • Understand the People Side of Change
  • Know to conversations needed to Plan and Manage Change
  • Be equipped with knowledge, skills, and tools to Plan and Manage Change
  • Develop a change management plan for an active project
  • Identify the Engagement Conversations needed to enable adoption of and commitment to change
  • Gain confidence to engage in the right change management planning conversations with business leaders

Who is this program for?

  • Project Managers - new or experienced
  • People who manage projects or initiatives but don't have "Project Manager" in their title
  • Those supporting change initiatives
  • People who want to understand more about change management and how to apply best practices to their projects and initiatives or help people do something more, better, or different and realize great results  
  • Regardless of your project management experience level or the types of projects you manage, there is something for you to gain from this course.


Bring this program to your organization or pre-register your interest to attend a future public program.

Key Takeaways

✔️ Takeaway #1 - A better understanding of the people side of change, including the impacts and why they resist

✔️Takeaway #2 - A proven approach to change management that doesn’t require years of change management expertise
✔️ Takeaway #3 - Practical tools and templates to immediately apply to your projects

You will also have access to more than 15 downloadable tools and templates, including an e-copy of Talking Change: Must-Have Conversations for Successful Leaders.

Get Started Today
Leading Change for Project Managers will give you the skills, tools, and confidence to:

🎯 Identify the right change management tactics for your project
🎯 Develop a comprehensive change management plan
🎯 Manage the people who will execute on the change tactics
🎯 Not be one of the 70% of change efforts that fail

Change is here to stay. And as you continue to manage more complex projects with multiple stakeholders, this course – full of conversations, tools, and tips – will equip you to plan, manage, and succeed.

Who is Jennifer Campbell?

I’m Jen Campbell and I help people lead their teams and organizations through change with confidence, calmness, and candour.

  • I simplify and demystify the art and science of leading change. 
  • I facilitate great conversations and connect the dots to solve problems.
  • I help busy leaders focus, learn, execute, and succeed.
  • I help teams align around common goals, behaviours, and expectations. 
  • I bring energy, enthusiasm, experience, and organization, and I lead by example.

I've also spent 20 years leading change in large and small organizations across multiple industries from the boardroom to the plant floor. I'm a certified coach through the Coaches Training Institute, a seasoned group facilitator, and a keen downhill skier and cross country mountain biker, having taken up these sports after moving to the mountains from Toronto five years ago.  


In 2020 I published the book Talking Change: Must-Have Conversations for Successful Leaders, which quickly became an Amazon #1 best-seller. For every leader who has faced resistance to change while leading teams, this book will give you the tools and conversations to do change right. The AIM Changer course is the live experience of the book and will set you up for leading change success!


Find out more about me and my work at

What other's are saying...


“I didn’t think it was my place to ask too many ‘why’ questions – why are we doing this? Why now? I was given the project to manage and told to make it happen. The Planning and Managing Conversations have given me the tools and the right approach to ask why and engage people in the right conversations. Now we are all on the same page and I feel confident we’ll get to a great result.” 


“I will use these tools when I start the change management conversations with my business leads. I feel more prepared to guide the business to help them build their change management plans and for me to identify the risks of the change.”


"I have had the pleasure of working with Jennifer as both a colleague and more recently as a client. She is an exceptional consultant and I would highly recommend her to anyone looking for executive coaching support; to develop and execute a key business strategy, or to design and deliver an impressive learning or meeting experience for any size group. Jennifer literally connects with everybody; she has a positive and sunny outlook that is infectious, yet she is also business focused and able to zero in on addressing critical business and cultural issues. Her insights, expertise, and sense of humour are an unbeatable combination." - Director of Leadership Development, Kinross Gold

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Leading Change for Project Managers Course

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