Leading during times of change is a core skill needed by all leaders.

Learn how to lead and navigate in an environment of constant change - whether you have chosen the change or the change is imposed on you.

Based on Jennifer Campbell's Amazon #1 best-selling book - Talking Change: Must-Have Conversations for Successful Leaders, this course will enable you to become:

  • A change-savvy leader who understands how to help your people adopt change successfully
  • Resilient in the face of resistance to change and skilled at managing resistance
  • Confident in leading the right conversations to gain commitment to change

Build these skills in your team and organization to create a competitive advantage in realizing the benefits of change faster and more successfully than your competitors. 

Bring this program to your organization or pre-register your interest to attend a future public program.

Is this you? You have a successful career, you’ve been promoted, met challenges and succeeded with grit, hustle and intuition. And now you lead – people, projects and teams – yet there are days when you think ‘What got me here may not get me there. I need to know more’. So, what do you need? What is the constant that we all have to navigate these days – change. You have more knowledge and skill than you think. Reflecting on what you know and adding some new ideas and structure will take you to the next level and build your leadership confidence.


Participating in AIM Changer will give you the tools, support, and confidence you need to lead during times of change.


Change is here to stay. No longer is it a one-time event with a beginning and an end. Constant change is the new normal. In AIM Changer we teach and coach you to embrace change to lead better.

Program Outline

The AIM Changer program includes four modules.

Module 1 - The people side of change

  • The people dynamics of change 
  • The ABC Transition Roadmap™
  • Recognizing and addressing resistance to change

Module 2 - Prepare yourself to lead change

  • Personal change leadership style assessment (including a personalized Myers-Briggs® Type Indicator Impact Report) 
  • The impact of personality preferences and past experience when leading change
  • Prepare yourself to lead change action plan

Module 3 - Key conversations to navigate change 

  • Why conversations are needed
  • Who needs to be involved in conversations
  • What conversations will enable change
  • Participate in the conversations to experience the impact 

Module 4 - Gain commitment to change through conversations 

  • How to facilitate effective conversations 
  • Choose and plan the right conversations to lead change 
  • Build an action plan to lead your team through a current change 

Participants will receive a copy of Talking Change: Must-Have Conversations for Successful Leaders, a comprehensive workbook, and a personalized Myers-Briggs® Impact Report.

Participants will:

  • Gain an understanding of the people dynamics during change - how and why people react to change and dealing with resistance
  • Prepare to lead change by applying the ABC Transition Roadmap™ and Myers-Briggs® Type preferences to change situations
  • Learn to confidently engage people in the right conversations to gain commitment and make change stick
  • Build momentum and sustain the benefits of change

Who is this program for?

  • This course is for those who lead teams and are faced with changes they are expected to implement successfully within in their team - perhaps you're a manager or director who has to adopt a new system or process or a leader who needs to comply with global methodology changes.
  • You may not have chosen the change or you may be the instigator, either way, this program will give you the tools to support and engage your people to commit to the change and realize the benefits within in your team and organization.  
  • AIM Changer is not about change management methodology and tools (we'll leave that the change / project managers), it's for everyday leaders to help them engage their teams, deal with resistance, and build commitment and momentum to realize the benefits of change - through conversation. 

Bring this program to your organization or pre-register your interest to attend a future public program.

Don’t miss out on the chance to embrace change and lead better! 

Who is Jennifer Campbell?

I’m Jen Campbell and I help people lead their teams and organizations through change with confidence, calmness, and candour.

  • I simplify and demystify the art and science of leading change.
  • I facilitate great conversations and connect the dots to solve
  • problems.
  • I help busy leaders focus, learn, execute, and succeed.
  • I help teams align around common goals, behaviours, and expectations. 
  • I bring energy, enthusiasm, experience, and organization, and I lead by example.
  • I work with great clients. 

I've also spent 20 years leading change in large and small organizations across multiple industries from the boardroom to the plant floor. I'm a certified coach through the Coaches Training Institute, a seasoned group facilitator, and a keen downhill skier and cross country mountain biker, having taken up these sports after moving to the mountains from Toronto five years ago.  


In 2020 I published the book Talking Change: Must-Have Conversations for Successful Leaders, which quickly became an Amazon #1 best-seller. For every leader who has faced resistance to change while leading teams, this book will give you the tools and conversations to do change right. The AIM Changer course is the live experience of the book and will set you up for leading change success!


Find out more about me and my work at www.actionimpactmovement.com

What other's are saying...


"The AIM Changer content is rich and has a practical focus to help lead teams through change. Jen is a dynamic facilitator with tons of experience and relevant examples that bring the content to life."

- Managing Director, Global Learning & Development, Professional Services Firm


"This course is super valuable. I loved the personal change journey and seeing how I can impact others to move through change successfully. Jennifer and Rebecca know their stuff and facilitate truly effective learning." - Manager, Not-for-Profit Organization


"I have had the pleasure of working with Jennifer as both a colleague and more recently as a client. She is an exceptional consultant and I would highly recommend her to anyone looking for executive coaching support; to develop and execute a key business strategy, or to design and deliver an impressive learning or meeting experience for any size group. Jennifer literally connects with everybody; she has a positive and sunny outlook that is infectious, yet she is also business focused and able to zero in on addressing critical business and cultural issues. Her insights, expertise, and sense of humour are an unbeatable combination." - Director of Leadership Development, Kinross Gold

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AIM Changer Course

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